Proposal Intelligence

Proposal Intelligence Dossier: MDH OET
Cisco Learning Credits
Prepared by: Manus AI Date: May 12, 2026 Target Opportunity: Cisco Learning
Credits (Contract No. M00P6605026 / BPM056975)
SECTION 1 — OPPORTUNITY INTELLIGENCE SUMMARY
Proposal Title: Cisco Learning Credits Agency/Entity: Maryland Department of Health
(MDH) State/Location: Maryland (Baltimore, MD) Procurement Type: Invitation for
Bids (IFB) – Small Procurement (COMAR 21.05.07) Estimated Value: Not to exceed
$50,000.00 Funding Source: State Funds (Subject to Nonappropriation)
Department/Division Issuing Proposal: Office of Enterprise Technology (OET)
Summary of the Opportunity: The Maryland Department of Health (MDH) Office of
Enterprise Technology (OET) is seeking a vendor to provide 500 Cisco Learning Credits
(CLCs) for use by OET Infrastructure and Operations team members. The procurement
is structured as a Small Procurement under $50,000, requiring the delivery of 5 units of
TRN-CLC-001 (100 Training credits each) by June 1, 2026. The contract duration is 12
months.
What the agency is truly trying to accomplish: MDH OET is urgently trying to upskill
its internal infrastructure team to manage a complex, statewide Cisco environment.
The agency is currently hiring for senior roles, including an OET CCIE (Cisco Certified
Internetwork Expert) to lead network architecture, manage Cisco Catalyst Center,
Firepower, and ISE, and mentor junior engineers [1]. The purchase of 500 CLCs
($50,000 value) indicates a significant, immediate need to train existing staff to support
these advanced Cisco technologies and fill critical knowledge gaps in the absence of
fully staffed senior roles.
Why this contract likely exists now: The contract aligns with the State of Maryland’s
2025 IT Master Plan, which emphasizes workforce training, cybersecurity, and
infrastructure modernization [2]. Furthermore, MDH OET is actively recruiting for high-
level network specialists (e.g., Computer Network Specialist II and OET CCIE) to
manage its 24/7/365 patient care environments and 35+ locations [1] [3]. The June 1,
2026 delivery date suggests a need to utilize fiscal year 2026 training budgets before
the fiscal year ends or to prepare staff for upcoming infrastructure refresh projects.
What operational problem the agency is trying to solve: MDH OET is facing a severe
IT talent shortage, particularly in advanced Cisco networking and cybersecurity skills.
They need to maintain high availability for critical healthcare facilities while migrating
to modern infrastructure (Cisco Hyperflex, Catalyst Center, Zero Trust architecture) [1].
The agency cannot rely solely on external contractors and must build internal capacity
to ensure compliance with HIPAA and state cybersecurity mandates.
The Bigger Picture Behind This Solicitation: This is not just a transactional purchase
of training credits; it is a strategic investment in MDH’s operational resilience. The
Moore-Miller Administration has prioritized digital transformation and cybersecurity
[4]. MDH OET must align its workforce capabilities with these statewide mandates to
protect sensitive health data and ensure uninterrupted service delivery across
Maryland’s local health departments.
What Success Likely Looks Like to the Agency: Success means acquiring the CLCs
quickly, seamlessly, and at the best value, allowing the OET Infrastructure team to
immediately begin training on critical Cisco platforms (Firepower, ISE, Nexus) without
administrative delays.
What Failure the Agency Is Trying to Avoid: Failure would involve a delayed
procurement that pushes training into the next fiscal year, leaving the infrastructure
team underprepared to manage security threats or execute planned network
migrations, thereby risking network downtime at
24
⁄7 patient care facilities.
SECTION 2 — AGENCY BACKGROUND RESEARCH
Agency Mission: The Maryland Department of Health (MDH) promotes and improves
the health and safety of all Marylanders through disease prevention, access to care,
quality management, and community engagement. The Office of Enterprise
Technology (OET) supports this mission by leveraging technology to achieve better
healthcare outcomes [5].
Strategic Priorities: MDH OET’s priorities align with the statewide IT Master Plan:
modernizing digital government, enhancing cybersecurity, expanding digital access,
and building in-house technical capacity [2].
Leadership Structure:
Secretary of Health: Meena Seshamani, M.D., Ph.D. [6]
Statewide CIO: Katie Savage (Secretary of DoIT) [7]
MDH OET Assistant CIO (Infrastructure & Operations): Michael Karolkowski
(Agency Point of Contact for this IFB) [6]
Procurement Officer: Danae Augustyniak
Current Initiatives: MDH OET is managing a complex Cisco environment across 35+
locations, including a DataCenter with Cisco Hyperflex. Current initiatives involve
large-scale migrations, hardware refreshes, and implementing Zero Trust architecture
using Cisco ISE and Firepower [1].
Technology Environment: The MDH OET infrastructure is heavily reliant on Cisco. Key
technologies include:
Routing/Switching: BGP, OSPF, EIGRP, Cisco Nexus, VLANs, VPC, STP
Security: Cisco ASA, Firepower, ISE, AnyConnect, IPsec, SSL/TLS, Zero Trust
Management/Automation: Cisco Catalyst Center, SolarWinds, Terraform
Data Center: Cisco Hyperflex [1]
Operational Bottlenecks & Staffing Shortages: The agency is actively trying to fill
senior technical roles, such as an OET CCIE, to act as a final escalation point and
mentor junior staff [1]. The need for 500 CLCs highlights a significant skills gap among
current employees that must be addressed to maintain the network.
Recent News/Events: Governor Wes Moore’s administration has heavily emphasized
IT modernization and cybersecurity, launching the Cyber Maryland initiative to
address workforce vacancies [8]. MDH recently transitioned leadership, with Meena
Seshamani taking over as Secretary of Health [9].
SECTION 3 — PROCUREMENT HISTORY & CONTRACT
INTELLIGENCE
Procurement Type & Rules: This is a Small Procurement under COMAR 21.05.07,
capped at $50,000. The award will be based on the lowest Total Bid Amount from a
responsive and responsible bidder [10].
Historical Context: State agencies frequently purchase CLCs either bundled with
hardware or as standalone items. The list price for TRN-CLC-001 (100 credits) is
50,000 MSRP for the 5 units
requested.
Procurement Cycles: The rapid turnaround (Advertised May 11, Due May 20, Delivery
by June 1) indicates an urgent end-of-fiscal-year purchase or a critical project
dependency.
Likely Reasons This Contract Was Re-Bid or Issued Now: The solicitation is likely
driven by the immediate need to train staff to support the technologies managed by
the vacant OET CCIE position and to utilize available FY26 funding before it expires.
SECTION 4 — COMPETITOR & INCUMBENT ANALYSIS
Likely Competitors:
Large National Resellers: CDW-G, SHI International, Insight Public Sector. These
firms hold major statewide contracts (e.g., Microsoft licensing, hardware) and can
offer deep discounts due to volume [12].
Regional/Specialized Cisco Partners: Govplace, DSI Tech, Skyline Advanced
Technology Services. These firms often focus on the Mid-Atlantic public sector
and may have existing relationships with MDH.
Competitor Strengths & Weaknesses:
Large Resellers: Strength in pricing and streamlined procurement; weakness in
personalized service and agility.
Regional Partners: Strength in local relationships and specialized Cisco expertise;
weakness in matching the lowest possible margins of national giants.
10, 000[11].Towin, avendormustofferadiscountbelowthe
Competitive Positioning Strategy: Since this is a lowest-price, technically acceptable
(LPTA) bid under $50,000, the primary differentiator is price. However, ensuring
absolute compliance (providing the LOA, W9, MSRP screenshot, and passwordprotected email submission exactly as requested) is critical, as minor errors will result
in disqualification.
How To Position This Proposal To Beat Competitors: Offer the most aggressive
discount possible on the TRN-CLC-001 SKUs. Ensure the bid package is flawlessly
compliant, highlighting authorized Cisco Learning Partner status and guaranteeing
delivery by the June 1, 2026 deadline.
SECTION 5 — DECISION-MAKER & EVALUATOR
INTELLIGENCE
Key Decision-Makers:
Danae Augustyniak (Procurement Officer): Focused strictly on compliance,
adherence to COMAR regulations, and securing the lowest price.
Michael Karolkowski (Assistant CIO, Infrastructure & Operations): Focused on
the rapid acquisition of the credits to execute his team’s training plan. He needs
his staff upskilled on Firepower, ISE, and Catalyst Center immediately [1] [6].
What Evaluators Likely Care About Most:

Price: It must be the lowest bid under $50,000.
Compliance: The Letter of Authorization (LOA) from Cisco is mandatory.
Speed: Delivery by June 1, 2026, is non-negotiable.
What Evaluators Secretly Want To Hear: “We are an authorized Cisco partner who
understands your urgent need to upskill your infrastructure team. We guarantee
immediate provisioning of the 500 CLCs to Michael Karolkowski’s team at the lowest
possible cost to the State.”
What Will Make Evaluators Feel Safe Choosing This Vendor: A clear, error-free bid
submission that includes all required attachments (LOA, W9, MSRP screenshot) and
strictly follows the password-protected email protocol.
SECTION 6 — FINANCIAL & BUDGET INTELLIGENCE
Funding Source: State funds, subject to nonappropriation. The contract is capped at
$50,000 to qualify as a Small Procurement.
Pricing Sensitivity: Extremely high. The award is strictly based on the lowest Total Bid
Amount. The MSRP for 500 CLCs is exactly 100 per credit) [11]. Bidders must
discount the price to win.
Budget Pressure: The State of Maryland is focusing on financial efficiency while
modernizing IT [2]. MDH must demonstrate cost-effective use of training dollars.
SECTION 7 — OPERATIONAL PAIN POINT ANALYSIS
Operational Problems:
Staffing Shortages: MDH OET is struggling to fill senior Cisco engineering roles
(e.g., CCIE) [1].
Skills Gap: Existing staff lack the advanced training required to manage complex
security (Firepower, ISE) and automation (Catalyst Center) tools.
Security Risks: Healthcare environments are prime targets for cyberattacks;
untrained staff increase the risk of HIPAA violations and network breaches [13].
Recommended Proposal Positioning: While the bid format is highly restrictive
(Attachment I only), any accompanying cover letter or communication should subtly
acknowledge the vendor’s capability to support MDH’s broader Cisco training and
infrastructure goals, reinforcing reliability and partnership.
SECTION 8 — STRATEGIC WIN THEMES
Unbeatable Value: Providing the deepest discount on Cisco Learning Credits to
maximize MDH’s training budget.
Flawless Compliance: Strict adherence to all IFB requirements, ensuring a
smooth, risk-free procurement process for the State.
50, 000(
Rapid Enablement: Guaranteeing immediate delivery of CLCs by June 1, 2026, to
accelerate the upskilling of the OET Infrastructure team.
Authorized Expertise: Proven status as a fully authorized Cisco distributor in
Maryland, eliminating any risk of invalid credits.
SECTION 9 — PROPOSAL POSITIONING STRATEGY
Ideal Proposal Tone/Style: Concise, highly professional, and strictly compliant. Do
not include marketing fluff in the core bid documents, as the IFB explicitly states that
Attachment I cannot be altered.
Compliance-First Positioning: The primary strategy is to avoid disqualification. Many
bidders fail on technicalities (e.g., forgetting the LOA, failing to password-protect the
email, or sending the password at the wrong time).
Suggested Language: Use exact terminology from the IFB: “Authorized to distribute
Cisco Learning products,” “TRN-CLC-001,” “Not to exceed $50,000.”
SECTION 10 — HIGH-VALUE RESEARCH FINDINGS
Hidden Opportunities: The urgent need for 500 CLCs is directly tied to MDH OET’s
current hiring struggles for senior Cisco engineers [1]. A vendor who successfully
delivers these credits could position themselves favorably for future, larger IT services
or hardware procurements with Michael Karolkowski’s team.
Potential Procurement Weaknesses: The password-protected email submission
process is highly prone to bidder error. Bidders must send the bid email first, and the
password in a separate email after the due date but before the opening. Mastering this
logistical hurdle is a competitive advantage.
SECTION 11 — PROPOSAL CONTENT
RECOMMENDATIONS
Note: The IFB requires submission on Attachment I only, plus specific documents. A
traditional narrative proposal is not requested and may be rejected.
Required Components Checklist:
Completed Attachment I (Contract Bid Form) – Unaltered, with discounted
unit pricing.
Letter of Authorization (LOA) from Cisco demonstrating reseller status in
Maryland.
Completed W-9 Form.
Screenshot of the Manufacturer’s Suggested Retail Price (MSRP) for TRN-CLC001.
Password-protected PDF of the bid package.
Submission Protocol:
Email the password-protected bid to mdh.oetprocurement@maryland.gov before
May 20, 2026, at 4:00 P.M. EST.
Subject Line: “Bid Submission – Contract No. M00P6605026 (BPM056975) Cisco
Learning Credits”
Email the password separately after the due date, but before May 21, 2026, at
12:00 P.M. EST.
SECTION 12 — QUESTIONS THAT SHOULD BE
INVESTIGATED FURTHER
Pricing Floor: What is the absolute lowest margin the vendor can accept to
guarantee winning the LPTA evaluation?
Cisco Partner Programs: Are there any Cisco backend rebates or partner
incentives that can be leveraged to lower the bid price further?
Future Pipeline: What specific Cisco hardware or software renewals does MDH
OET have planned for FY2027 that this training will support?
SECTION 13 — FINAL STRATEGIC RECOMMENDATION
Overall Win Probability Assessment: High, provided the vendor can offer a
competitive discount below the $50,000 MSRP and strictly follows the complex email
submission instructions.
Recommended Bid/No-Bid Analysis: BID. This is a straightforward commodity
procurement with low proposal development costs. It offers an excellent opportunity
to establish or reinforce a vendor relationship with MDH OET.
Top 3 Things Most Likely To Win This Contract:
Lowest Price: Offering a unit price significantly below the $10,000 MSRP for the
100-credit packs.
Perfect Compliance: Including the LOA, W9, and MSRP screenshot without
exception.
Flawless Execution of Submission Rules: Correctly managing the passwordprotected email and subsequent password delivery timing.
References
[1] Dice.com. “OET CCIE – Innosoft Corporation – Hybrid in Baltimore, MD, US.”
Accessed May 12, 2026. [2] MeriTalk State & Local. “Maryland Unveils IT Master Plan.”
August 18, 2025. [3] JobApsCloud. “COMPUTER NETWORK SPECIALIST II – State of
Maryland.” Accessed May 12, 2026. [4] Maryland.gov. “Priorities & Results | The Office
of Governor Wes Moore.” Accessed May 12, 2026. [5] Maryland Department of Health.
“Office of Enterprise Technology.” Accessed May 12, 2026. [6] Maryland Manual OnLine. “Maryland Department of Health.” Accessed May 12, 2026. [7] StateScoop. “Three
Maryland IT officials now report to governor and CIO.” July 24, 2024. [8] Maryland
Department of Labor. “Cyber Maryland.” Accessed May 12, 2026. [9] Maryland Matters.
“Changes coming to Health Department.” February 6, 2025. [10] Code of Maryland
Regulations (COMAR). “21.05.07 – Small Procurement Regulations.” Accessed May 12,
[11] Cisco Systems. “Tap into prepaid tech learning with Cisco Learning Credits.”
Accessed May 12, 2026. [12] Maryland Office of State Procurement. “Statewide
Contracts.” Accessed May 12, 2026. [13] Maryland Health Care Commission.
“Cybersecurity.” Accessed May 12, 2026.

Prompt

You are an elite Government Proposal Writer, Capture Manager, Procurement Strategist, Technical Writer, Federal/State Contract Consultant, Grant Writer, and Executive-Level Proposal Designer.

You will review:

The company website URL and company information
The RFP/RFQ/Grant Analysis Summary
The Proposal Intelligence & Deep Research Report
All uploaded documents, attachments, forms, exhibits, pricing sheets, and submission instructions
Any additional proposal requirements, certifications, resumes, case studies, or supporting documents

Your task is to create a COMPLETE, PROFESSIONAL, COMPLIANT, PERSUASIVE, and VISUALLY STUNNING proposal response designed to stand out from competing vendors and maximize the probability of winning the contract award.

The proposal should feel like it was prepared by a top-tier government consulting and proposal development firm.

The final proposal must:

Be fully aligned with ALL solicitation requirements
Be highly persuasive
Be visually structured and easy to evaluate
Be compliance-focused
Reduce evaluator risk perception
Clearly communicate value, reliability, expertise, and execution capability
Demonstrate deep understanding of the agency’s goals and operational challenges
Be written in clear, confident, executive-level language

The proposal should strategically position the company as the BEST VALUE and LOWEST RISK solution for the agency.

PRIMARY OBJECTIVES

Fully comply with ALL RFP/RFQ/grant requirements and instructions.
Create a proposal that stands out visually and strategically from competitors.
Demonstrate deep understanding of the agency’s mission, pain points, and priorities.
Position the company as highly qualified, reliable, experienced, and easy to work with.
Reduce evaluator concerns and perceived risk.
Maximize evaluation scoring potential.
Create persuasive messaging that aligns with evaluator psychology.
Build trust quickly using strategic language, structure, proof, and positioning.
Deliver a polished proposal package that appears premium, organized, and professional.
Increase the probability of winning the bid.

INITIAL ANALYSIS REQUIREMENTS

Before drafting the proposal:

Review ALL solicitation instructions carefully.
Review the company website thoroughly.
Analyze the company’s services, strengths, certifications, experience, branding, and positioning.
Review all proposal requirements and scoring criteria.
Identify mandatory compliance items.
Identify evaluator priorities.
Identify strategic win themes.
Identify opportunities to outperform competitors.
Review all research findings from the Proposal Intelligence Report.
Understand the agency’s operational pain points and priorities.

Do NOT skip any forms, attachments, exhibits, or addenda.

PROPOSAL WRITING REQUIREMENTS

The proposal must:

Be visually appealing and professionally organized
Use strong formatting and section hierarchy
Include tables, bullet points, callout boxes, and structured layouts where appropriate
Use concise but persuasive language
Be easy for evaluators to scan quickly
Emphasize strengths, outcomes, reliability, and value
Use compliance-focused language
Clearly explain HOW the company solves the agency’s problems
Include executive-level writing quality
Avoid fluff or generic marketing language
Focus on measurable value and execution capability

The proposal should sound:

Confident
Professional
Strategic
Trustworthy
Experienced
Organized
Solution-oriented

REQUIRED OUTPUT FORMAT

SECTION 1 — COVER PAGE

Create:

Proposal title
Solicitation number
Agency name
Company name
Company logo placement suggestions
Submission date
Contact information
Tagline or positioning statement
Professional cover design recommendations

Include:

Suggested color scheme
Typography suggestions
Modern layout recommendations

SECTION 2 — EXECUTIVE SUMMARY

Draft a powerful executive summary that:

Immediately addresses the agency’s goals
Demonstrates understanding of the agency’s challenges
Highlights why the company is uniquely qualified
Emphasizes reliability, compliance, and execution capability
Focuses on outcomes and measurable value
Includes strategic win themes
Builds evaluator confidence quickly

Also include:

Why this company stands out
Why this proposal is low risk
Why the agency should feel confident awarding the contract

SECTION 3 — COMPANY OVERVIEW

Include:

Company background
Mission statement
Core services
Experience
Industry expertise
Certifications/licenses
Geographic coverage
Team strengths
Differentiators
Competitive advantages
Capacity and scalability
Technology capabilities
Compliance capabilities

Also include:

Trust-building language
Reliability positioning
Risk-reduction messaging

SECTION 4 — UNDERSTANDING OF THE PROJECT

Demonstrate:

Understanding of agency goals
Understanding of operational pain points
Understanding of technical requirements
Understanding of compliance requirements
Understanding of timelines and expectations

Clearly explain:

The agency’s challenges
Why those challenges matter
How the company plans to solve them effectively

SECTION 5 — TECHNICAL APPROACH / SCOPE OF WORK

Provide:

Step-by-step methodology
Service delivery approach
Workflow/process explanation
Implementation plan
Communication procedures
Reporting process
Quality control measures
Risk management strategy
Technology/tools used
Staffing structure
Escalation procedures
Compliance monitoring
Performance tracking

Include:

Timelines
Milestones
Deliverables
Tables/charts where helpful

SECTION 6 — PROJECT MANAGEMENT PLAN

Include:

Project structure
Roles/responsibilities
Key personnel
Staffing plan
Oversight process
Communication cadence
Status reporting
Issue resolution process
Performance monitoring

Also include:

Business continuity strategy
Backup staffing plan
Disaster recovery/contingency planning if applicable

SECTION 7 — EXPERIENCE & PAST PERFORMANCE

Provide:

Relevant project experience
Similar contracts
Case studies
Measurable outcomes
Success stories
Client results
Government/private sector experience
Industry expertise

Include:

Before-and-after improvements
Metrics/results
Client satisfaction indicators

Also include:

Why previous experience directly relates to this opportunity

SECTION 8 — DIFFERENTIATORS & VALUE-ADDED BENEFITS

Clearly explain:

What makes this company different
Why the company is more reliable
Why the company is easier to work with
Why the company reduces agency risk
Why the company delivers better value

Include:

Innovation
Responsiveness
Communication
Flexibility
Technology advantages
Operational efficiencies
Cost efficiencies
Quality assurance

Also include:

Additional value-added services if appropriate

SECTION 9 — COMPLIANCE MATRIX

Create a detailed compliance matrix that includes:

Requirement
Proposal response section
Compliance status
Notes/comments

Ensure:

Every requirement is addressed
No compliance gaps exist

SECTION 10 — PRICING & COST NARRATIVE

Provide:

Pricing explanation
Budget justification
Cost efficiencies
Value-based pricing rationale
ROI/value explanation
Cost transparency language

If pricing sheets exist:

Ensure all instructions are followed precisely

SECTION 11 — RISK MITIGATION STRATEGY

Explain:

Potential project risks
Operational risks
Compliance risks
Staffing risks
Technology risks

Then explain:

Mitigation strategies
Contingency planning
Oversight procedures
Quality assurance controls

The goal is to make evaluators feel safe selecting this company.

SECTION 12 — CONCLUSION & CALL TO ACTION

Create a strong closing section that:

Reinforces qualifications
Reinforces understanding of the agency’s needs
Reinforces reliability and professionalism
Builds confidence in successful execution
Ends with a professional call to action

VISUAL & DESIGN REQUIREMENTS

The proposal should look:

Premium
Modern
Executive-level
Clean and organized
Easy to scan
Professional and polished

Include recommendations for:

Section dividers
Callout boxes
Charts
Icons
Tables
Infographics
Branded headers/footers
Typography hierarchy
Color consistency
White space/layout balance

PERSUASIVE STRATEGY REQUIREMENTS

Throughout the proposal:

Emphasize outcomes, not just services
Use trust-building language
Use risk-reduction messaging
Use evaluator-focused language
Address pain points directly
Reinforce compliance repeatedly
Demonstrate responsiveness and professionalism
Focus on execution capability
Position the company as dependable and organized

The proposal should psychologically make evaluators feel:

Confident
Safe
Impressed
Reassured
Comfortable awarding the contract

IMPORTANT STRATEGIC REQUIREMENTS

Incorporate:

Strategic win themes
Agency priorities
Evaluator priorities
Procurement intelligence findings
Competitive positioning strategy
Operational pain point solutions
Public sector best practices
Industry best practices

Also include:

Language that differentiates from generic competitors
Language that communicates professionalism and operational maturity
Language that aligns with government procurement expectations

ADDITIONAL INSTRUCTIONS

Follow ALL formatting instructions exactly.
Ensure complete compliance with solicitation instructions.
Do not omit required sections or forms.
Use professional executive-level writing.
Avoid generic filler language.
Make the proposal persuasive without sounding overly sales-oriented.
Ensure the proposal is highly readable and visually organized.
Think like both a proposal writer and an evaluator.
Focus heavily on reducing perceived risk.
Ensure the proposal feels customized specifically for the agency.

FINAL OUTPUT REQUIREMENTS

The final proposal should:

Be submission-ready
Be highly persuasive
Be visually impressive
Be fully compliant
Be professionally formatted
Be strategically written
Be easy to evaluate
Be executive-level quality
Feel customized and premium
Maximize scoring potential
Increase the probability of winning the contract award

The ultimate goal is to produce a highly competitive government proposal that clearly outperforms competing submissions and positions the company as the strongest, safest, and most qualified choice for contract award.

Company Information

Proposal Intelligence

Prompt

PRIMARY OBJECTIVES

INITIAL ANALYSIS REQUIREMENTS

PROPOSAL WRITING REQUIREMENTS

REQUIRED OUTPUT FORMAT

SECTION 1 — COVER PAGE

SECTION 2 — EXECUTIVE SUMMARY

SECTION 3 — COMPANY OVERVIEW

SECTION 4 — UNDERSTANDING OF THE PROJECT

SECTION 5 — TECHNICAL APPROACH / SCOPE OF WORK

SECTION 6 — PROJECT MANAGEMENT PLAN

SECTION 7 — EXPERIENCE & PAST PERFORMANCE

SECTION 8 — DIFFERENTIATORS & VALUE-ADDED BENEFITS

SECTION 9 — COMPLIANCE MATRIX

SECTION 10 — PRICING & COST NARRATIVE

SECTION 11 — RISK MITIGATION STRATEGY

SECTION 12 — CONCLUSION & CALL TO ACTION

VISUAL & DESIGN REQUIREMENTS

PERSUASIVE STRATEGY REQUIREMENTS

IMPORTANT STRATEGIC REQUIREMENTS

ADDITIONAL INSTRUCTIONS

FINAL OUTPUT REQUIREMENTS